Stage 4 – First round of concepts

 
 
 

Stage 4 – First round of concepts

 

By this point you’ve chosen your direction, I take that direction and turn it into a brand. It takes quite a lot of time to do this and I spend many days trailing different combinations of fonts, colours, layouts, drawings or whatever I think your brand needs to bring it to life, until I’m completely happy with it!

Creative work takes time, but it is truly amazing being able to create something out of a conversation! Once I’m finished with your two options, we will catch up again over zoom to go through them.

 
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Stage 3 - Research and creative direction

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Stage 5 - Refinement