Strategically crafted brand & web design for lifestyle-led businesses
Specialising in elevating lifestyle, property & hospitality businesses who are ready to stand out and grow.
Beautiful brands built with strategy
Hey, I’m Emilie — Your Branding BFF!
With over 14 years of design experience and a Bachelor of Design, I help small businesses create brands that feel authentic, confident and aligned with their vision.
Each project combines strategic thinking with timeless design, so your brand not only looks beautiful, it actually works.
Get to know me
I’m a Capricorn, an organisation freak, a cappuccino queen, a mum of four (2 tiny humans + 2 whippets), and your biggest business cheerleader.
Our Projects
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Curated Hair
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Shaw Succession Law
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Alarna Carlsson Hypnotherapy
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Jaguar Stay
Branding Services
Brand identity design
Custom branding including logo suites, colour palettes, typography and brand guidelines designed to create a cohesive and professional brand presence.
Custom illustration for brands
Unique illustrations and brand graphics that make your brand instantly recognisable.
Free Branding Checklist for Small Business Owners
10 essential branding tips every business needs to look professional and attract dream clients.
Forgettable brands don’t grow businesses. Memorable ones do.
If your branding currently feels a little DIY or pieced together, you’re not alone. Many lifestyle and property businesses start out with a logo, a few Canva graphics and a website that “kind of works”… but eventually it stops reflecting the quality of the business behind it.
That’s where we come in. I specialise in strategic brand design for lifestyle and property businesses that want to look polished, cohesive and full of personality. Together we create custom brand identities that not only look beautiful, but tell your story in a way that connects with the right clients.
The result is a brand that feels confident, memorable and built to grow with your business — so you can show up proudly and attract the opportunities you’ve been working towards.
What you can expect
✔️ Strategic brand foundations that give your business direction
✔️ Clean, timeless branding with a pop of personality
✔️ Custom illustration details that make your brand unique
✔️ A collaborative, supportive design process
✔️ Brand design tailored for lifestyle and property businesses
CREATING ONE-OF-A-KIND BRAND IDENTITIES
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CREATING ONE-OF-A-KIND BRAND IDENTITIES 〰️
Kind words from clients
Let’s talk pricing!
Pop your email below to get instant access to our custom design prices and packages.
LET’S BE
PEN PALS
Have a design problem? Let’s see if we can fix it. Get your fortnightly dose of branding, Squarespace and small business tips and tricks!
Shop our templates
Streamline your wedding bookings with this Wedding Florist Inquiry Form Template, designed to help florists collect detailed client information with ease. This 6-page client intake form and questionnaire is perfect for wedding and event florists who want a professional, organised, and seamless inquiry process from the very first contact.
Created with a clean, elegant layout, this wedding florist client intake form allows you to gather essential details such as event information, floral preferences, budgets, and special notes—all in one beautifully designed Canva template.
WHAT’S INCLUDED
✔️ 6-page Wedding Florist Inquiry Form / Client Intake Questionnaire
✔️ Fully editable Canva template
✔️ A4 & US Letter sizes included
✔️ Sections for client details, event info, floral style, budget & notes
✔️ Elegant, professional design
✔️ Images included
✔️ Instant digital download
Present your floral concepts beautifully with this Florist Wedding Proposal Template, designed for wedding florists who want to deliver a polished, professional, and elevated client experience. This 13-page editable Canva proposal is perfect for showcasing your creative direction, mood boards, and pricing in a modern, elegant layout.
Ideal for wedding florists and floral designers, this proposal template helps you communicate your vision clearly while reinforcing your brand’s professionalism and style.
WHAT’S INCLUDED
✔️ 16-page Florist Wedding Proposal Template
✔️ Fully editable Canva template
✔️ Elegant, modern, premium design
✔️ Images included
✔️ A4 & US Letter sizes included
✔️ Instant digital download
🏡 Give Your Guests the Ultimate Welcome! 🏡
Make hosting effortless with this fully editable Airbnb Welcome Book, designed to impress your guests and enhance their stay! Available in printable (A4 & US Letter) and digital (smartphone-friendly) formats, this house manual and local guide is perfect for any short-term rental, vacation home, or boutique stay.
🌴 Why You'll Love It:
✔ Beautiful & Quirky Design – Inspired by Palm Springs & beachy vibes, featuring clean, professional layouts with playful elements
✔ Complete Guest Info – Includes house rules, check-in/out instructions, WiFi details, FAQs, local attractions & more
✔ Multi-Format for Any Rental – Use as a printed guide or an interactive digital ebook for Airbnb, Booking.com & Vrbo guests
✔ 100% Customisable in Canva – Instantly edit text, colours, fonts & images to match your brand
✔ Instant Download & Easy to Use
🔹 What’s Included?
✔️ 64 Fully Editable Pages in A4 and US Letter – Customise every detail effortlessly in Canva
✔️ 82 Fully Editable pages in Smartphone Size - works like an app
✔️ Done-for-You Text – Pre-written content to make setup quick & easy
✔️ Stock Images Included – Beautiful, high-quality photos to complement the design
✔️ Versatile Use – Ideal for beach houses, vacation rentals, boutique stays & more
✔️ A4 & US Letter Sizes – Perfect for print or digital use
✔️ Interactive Elements – Clickable links for easy navigation (for digital versions)
✔️ House Handbook and Local Guide combined in one template
✔️ Instant Download – Get started immediately after purchase!
✨You can change:
✔️ All content
✔️ Font Colour
✔️ Font Style
✔️ Font Size
✔️ Backgrounds
✔️ Photos
✨ Stand out as a top-rated host with a high-quality, stylish Airbnb guidebook that makes your rental more memorable and stress-free!
Make your Airbnb or vacation rental stand out with this beautifully designed 64-page Welcome Book, including a house user guide and local area guide. Thoughtfully created to elevate your guest experience and answer everything before they even ask.
Designed in a Palm Springs-inspired style, this premium Canva template features soft curves, playful pastels, and a modern, polished layout—perfect for hosts who want their space to feel memorable, welcoming, and effortlessly stylish.
What’s Included?
✔️ 64 Fully Editable Pages – Customise every detail effortlessly in Canva
✔️ Done-for-You Text – Pre-written content to make setup quick & easy
✔️ Stock Images Included – Beautiful, high-quality photos to complement the design
✔️ Versatile Use – Ideal for beach houses, vacation rentals, boutique stays & more
✔️ A4 & US Letter Sizes – Perfect for print or digital use
✔️ Interactive Elements – Clickable links for easy navigation (for digital versions)
✔️ House Handbook and Local Guide combined in one template
✔️ Instant Download – Get started immediately after purchase!
Perfect for Hosts Who Want:
✔️ A professional, stylish, and fun guest welcome book
✔️ A unique design that sets their rental apart
✔️ An easy-to-edit template with premium aesthetics
✔️ A seamless guest experience with clear information & local recommendations
You can change:
✔️ All content
✔️ Font Colour
✔️ Font Style
✔️ Font Size
✔️ Backgrounds
✔️ Photos
Upgrade your rental with this fun, premium, and thoughtfully designed Airbnb guide that will leave a lasting impression on your guests.
Instant Download – Edit in Canva – Impress Your Guests!
PLEASE NOTE - this is a digital download / template. No physical product will be shipped. This is a super simple editing template, easy to edit using a free account in Canva. Once you have placed your order you will receive a document with a link to edit your template online using the free Canva software.