Strategically crafted brand & web design for lifestyle-led businesses
Specialising in elevating lifestyle, property & hospitality businesses who are ready to stand out and grow.
Beautiful brands built with strategy
Hey, I’m Emilie — Your Branding BFF!
With over 14 years of design experience and a Bachelor of Design, I help small businesses create brands that feel authentic, confident and aligned with their vision.
Each project combines strategic thinking with timeless design, so your brand not only looks beautiful, it actually works.
Get to know me
I’m a Capricorn, an organisation freak, a cappuccino queen, a mum of four (2 tiny humans + 2 whippets), and your biggest business cheerleader.
Our Projects
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Curated Hair
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Shaw Succession Law
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Alarna Carlsson Hypnotherapy
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Jaguar Stay
Branding Services
Brand identity design
Custom branding including logo suites, colour palettes, typography and brand guidelines designed to create a cohesive and professional brand presence.
Custom illustration for brands
Unique illustrations and brand graphics that make your brand instantly recognisable.
Free Branding Checklist for Small Business Owners
10 essential branding tips every business needs to look professional and attract dream clients.
Forgettable brands don’t grow businesses. Memorable ones do.
If your branding currently feels a little DIY or pieced together, you’re not alone. Many lifestyle and property businesses start out with a logo, a few Canva graphics and a website that “kind of works”… but eventually it stops reflecting the quality of the business behind it.
That’s where we come in. I specialise in strategic brand design for lifestyle and property businesses that want to look polished, cohesive and full of personality. Together we create custom brand identities that not only look beautiful, but tell your story in a way that connects with the right clients.
The result is a brand that feels confident, memorable and built to grow with your business — so you can show up proudly and attract the opportunities you’ve been working towards.
What you can expect
✔️ Strategic brand foundations that give your business direction
✔️ Clean, timeless branding with a pop of personality
✔️ Custom illustration details that make your brand unique
✔️ A collaborative, supportive design process
✔️ Brand design tailored for lifestyle and property businesses
CREATING ONE-OF-A-KIND BRAND IDENTITIES
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CREATING ONE-OF-A-KIND BRAND IDENTITIES 〰️
Kind words from clients
Let’s talk pricing!
Pop your email below to get instant access to our custom design prices and packages.
LET’S BE
PEN PALS
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