Stage 3 - Research and creative direction

 
 
 

Stage 3 - Research and creative direction

 

After our strategy meeting I’m going to go away and spend some time researching the different ways we can bring your brand to life. I spend a fair amount of time on this because it’s super important we get this right!

Then the fun part begins. I start by putting together your creative directions. I usually like to give you two options to choose from that will essentially be the direction we take your brand in. It will be the overall feeling and vibe of your brand.

 
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Stage 2 - Strategy meeting

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Stage 4 – First round of concepts