PRUDENCE JANE

FUN - CREATIVE - PLAYFUL - QUIRKY - BRAVE

Prudence Jane is a fun, creative fashion label for women who want to embrace their inner child with cute and quirky staple pieces. The goal is for every woman to feel confident expressing how they feel through what they wear. The brand identity incorporates this feeling of fun and playfulness through a unique hand painted logo and brand mark, a logo pattern to be used for brand recognition on tissue paper to wrap client purchases and some cute and quirky illustrated icons.