Fresh, Timeless Branding for Women in Business

Stage 1 - Client onboarding

So you’ve had a good look around my website and you’re liking my style (yay!) You’ve checked out my prices and packages page and you’ve found something that ticks your boxes. (happy dance!) Next step is to go ahead and fill out my start your project form.  

You will then be sent an email straight to your inbox for the link to our custom design proposal. In this proposal you will be able to select from my base packages for both branding and websites. You can then select from a list of al-a-carte add-ons off the branding menu. This includes things like stationery, additional webpages, packaging etc. You can also select what month you would like to start your project. (subject to availability).

Once you’ve selected everything you need, you will have a total invoice number at the bottom of the proposal and you can select to pay your booking deposit. Don’t worry gurl, we offer payment plans so it doesn’t have to be paid in full!

After this I will be in contact to schedule our first check in before the project start date. Woo hoo you’ve taken the first steps to an epic new brand or website!!

Stage 2 - Strategy meeting

We’ve had a first check in over zoom just to say hi and introduce ourselves if we haven’t already. We’ll have a quick chat about your project and I’ll be giving you some things to prepare for our next bigger meeting.

Next step is our strategy meeting. This is a 1-2 hour catch up where I get nosy and want to know everything about your business. We get into discovery mode and take a deep dive into your why, your target audience and your long and short-term visions. Together we will uncover your brands personality and character. This is your opportunity to share some of your inspiration and whatever ideas you may have.

This strategy meeting is super important because it will help us create your brands core foundations. Think of it like building a house. You have to have the core structure there before we can make it beautiful.

Stage 3 - Research and creative direction

After our strategy meeting I’m going to go away and spend some time researching the different ways we can bring your brand to life. I spend a fair amount of time on this because it’s super important we get this right!

Then the fun part begins. I start by putting together your creative directions. I usually like to give you two options to choose from that will essentially be the direction we take your brand in. It will be the overall feeling and vibe of your brand.

Stage 5 - Refinement

Yeah girl, you’ve chosen your fav option and now it’s time to refine! This is where you let me know if you have any minor tweaks you want to make or if there is anything else on your mind. It’s important for you to be super clear and decisive so that we can get your project completed.  

We will continue refining until you are totally happy with your new brand.

Stage 6 – Final files and training

You’ve got your final product.

I start prepping all your final files which includes your entire branding suite, your brand book (which is basically your bible which includes your strategy, brand direction and all your assets), social tiles and mockups. I will organise this all into a dropbox folder and share the link with you. You’ll have to download and save everything either to your own dropbox or your computer. I usually archive files after 6 months.  

We’ll also have a catchup so I can walk you through your brand folders and explain what files should be used for what etc.

Stage 7 - Launch and shine

OMG girl we did it!!! This is the end of your project and it’s time to pop the bubbly!

It’s also time to launch and share your project with the world. I’ll be there cheering you on gf. I’m always here if you have any questions or if you have plans brewing for another project!